First SEO Consultants Reports First Page Search Engine Results and Major Increase in Website Registrations for Prudential Lyons Group, Boston Real Estate
Boston, MA, Febuary 8th, 2010 — First SEO Consultants was recently hired by Prudential Lyons Group Real Estate, Boston Realty Group to manage all of the realty group's Internet-related marketing and technology matters. First SEO Consultants is now responsible for related activities for www.PruBostonRealty.com ranging from hosting the site, updating site content, related site networking, search engine compliancy, search engine marketing and search engine optimization related initiatives, according to Michael B. Thomas, founder and president of First SEO Consultants.Michael Lyons, Broker and Co-Owner of Newbury Street-based Prudential Lyons Group Real Estate, commented, "Since hiring First SEO Consultants, we have recorded a steady, measurable and remarkable growth in the number of new daily registrations at our website. This past year has been a difficult one for real estate, especially in Massachusetts, with volume sales down statewide. However, since working with First SEO Consultants, we have experienced record breaking sales directly resulting from Internet leads. In addition, we have seen our site climb from the 5th page of organic search results, to many first page and top rankings for different key word searches on the major search engines."
Thomas clarified some of the common acronyms and terminology used in his operation.
Search engine optimization (SEO) is defined as initiatives that affect a site's natural or organic search engine ranking results (not pay sponsored results). This includes many items such as title, meta data, sitemaps, verification codes, robot commands, textual content, uniqueness of content, quality of content, textual links, alt tags for images, site submission, outbound linking, inbound linking, reciprocal linking and page refreshing, participation in real estate related networks.
Search engine marketing (SEM) is building and managing pay-per-click (PPC) campaigns. This can be seen in the sponsored search results section on the page displaying the search engine results (e.g. Google, Yahoo, MSN, etc.), and on their content partners (e.g. AOL, Ask.com, etc.) and content network (e.g. sites that display ads by Google, or ads by Yahoo, etc.)
Pay Featured Ads refer to a charge to feature a client's site on another website that will not only act as an inbound link for SEO purposes, but helps drive traffic to the client site. For www.PruBostonRealty.com this includes high quality real estate and agent related networks that charge a fee for membership such as www.AmericasRelocationHomeServices.net. The selection of these sites must be meticulous as links to or from low quality sites may hurt rather than help rankings.
Thomas continued, "As experts in the space, First SEO Consultants manage all three of these initiatives in order to ultimately maximize our clients' return on investment by causing sites like www.PruBostonRealty.com to appear in several places on the first and second pages of search results for many of the most important key word searches for real estate in the Boston and Back Bay markets. In addition, First SEO Consultants manages the website hosting to ensure quick load times, site stability and industry leading uptime."
Barbara Bee, Broker and Co-owner of Prudential Lyons Group, Boston Realty Group's North End office commented, "We are responding to the modern day market by laying a foundation for the future of real estate brokerage through the Internet as a marketing and customer relationship medium. Internet leads and resulting closing conversion statistics are relatively unproven as data is not readily available nor shared regionally or industry-wide. As such, we will continue to measure our own conversion rates internally.
I am pleased to see that we are expanding our lead base every day with the aspiration that many of the customer registrations will convert into clients (and sales) as our agents who are highly experienced in traditional forms of real estate brokerage and quite computer savvy, continue providing the highest level of service and support during the buying and selling cycles."
First SEO Consultants was launched in January 2003 by Michael B. Thomas. First SEO Consultants develops and manages strategic Internet marketing activities, and offers full hosting services, graphic design, website development and Internet consulting services for top producing realtors and real estate and mortgage brokerages. For further information, visit www.FirstSEOconsultants.com. CONTACT INFORMATION Michael Thomas
First SEO Consultants
mthomas@firstseoconsultants.com
617-723-1986